Author: Ann McGinnis Hillyer

Ann's father was in the Corps of Engineers so she was born in Africa and moved all over the world and the United States growing up. After graduating cum laude from Duke University, she started her marketing career at an airline based out of Dulles International Airport. She furthered this career in both the for-profit and non-profit worlds before helping launch StateVentures, LLC, the publisher of OceanCity.com, Annapolis.com, and other state and regional geodomains. Here, she focuses on tourism and tourism marketing through a broad media mix including online, print, and social media efforts. While at the airline, she worked with Jim Koch and the Boston Beer Company, brewers of Sam Adams beer. This love of craft beer and the craft beer industry as well as her interest in tourism, led to the founding of ShoreCraftBeer.com and the effort to make the Shore a craft beer destination.

Local Craft Breweries Partner with the Blood Bank of Delmarva to Save Lives

Shore Craft Breweries are partnering with the Blood Bank of Delmarva to save lives this summer with a Blood for a Brew series. The breweries are raising awareness of the urgent need for blood donations in collaboration with the Blood Bank of Delmarva this summer. From mid-June to mid-September, participating breweries are providing coupons for […]

The Shore Craft Beer Club

Download the App to Join the Club We are redoubling our efforts to make the Shore a top craft beer destination with the help of the Rural Maryland Council. They funded our Shore Craft Beer App and now, if you download the App, you are a member of our exclusive club. We are devoted […]

Who said craft beer was a fad?

I started Shore Craft Beer in 2014 to help highlight the breweries here on the Shore and to develop tourism around craft beer here. I was challenged into this act by someone who said craft beer was a fad and that women didn’t like craft beer. I worked for an airline in 1985 where we […]

Survey of Craft Beer Drinkers

Virtual Shore Craft Beer Fest – Celebrate at the Princess Royale

Breweries on the Lower Shore of Maryland

Fall, Beercations, Festivals and Craft Beer on the Lower Eastern Shore Those who have been trying to keep an eye on the craft beer scene of Maryland’s Eastern Shore lately can hardly blink without missing something new: a new beer, a switch to cans, take-out and delivery options. You can even buy beer online from […]

Prizes for Mission Possible Campaign

Shore Craft Beer Launches Mission Possible Campaign & New App

Shore Craft Beer App Focus of new Campaign to Help Local Breweries Shore Craft Beer, working with the Ocean City Development Corporation (OCDC) and with funding from the Rural Maryland Council created a state-of-the-art App to help users find local craft beer near them. The App was first released in beta form at the Love […]

Crooked Hammock Brewery Rolls Out New Year-Round Lineup

Focuses on the Every-Day Beer Drinker As the craft beer craze continues to sweep to the nation, consumers are beginning to seek lighter, health-conscious beer and spirit options (seltzer anyone?). Crooked Hammock Brewery, with their hospitality and experience-focused brewery concept has recently put their stake in the sand with a new year-round lineup that focuses on […]

Evolution Craft Brewing Weathers the Storm

Making Adjustments When the pandemic hit and businesses closed, Evolution Craft Brewing needed to decide what was the best direction to go. With the closure of the restaurant, changes needed to be made to keep operations flowing. They immediately implemented carry-out only, in compliance with Governor Hogan’s orders. They were able to provide guests […]

Governor Hogan opens Breweries, Bars & Restaurants at 50% capacity starting Friday, June 12 at 5 pm

Breweries, Bars & Restaurants Open for indoor seating Friday at 5 pm. Kevin Atticks from Grow and Fortify, the manager for the Brewers Association of Maryland held a Town Hall for the brewing industry tonight at 8 pm. He summarized Governor Hogan’s press conference and corresponding Executive Order which allowed bars, restaurants, breweries, miniature golf […]

Ocean City, Maryland and the Coronavirus – Personal Message from CEO of Shore Craft Beer

Governor Hogan Closes Bars, Restaurants, Movie-Theaters and Gyms EXCEPT for Carry-Out, Drive-Through & Delivery. Carryout only for DC restaurants; US told to limit social gatherings Governor Hogan just closed down all bars, breweries, restaurants, movie theaters and gyms except for carry-out, delivery and drive-through. In his press conference, “the full weight of the law”is behind […]