World Class Beer, World Class Beauty
Shore Craft Beer is an effort to bring all the information relating to craft beer on the Shore together in one place . We focus on breweries, craft beer, hotels that offer packages, bars and restaurants, and general education. We will also highlight the destinations we have here on the Shore. World Class Beer and World Class Beauty make for a GREAT craft Beercation!
The idea started in the Fall of 2014 when we realized that we had 19 breweries within a 1 hour radius of Ocean City, Maryland. (Now we have 21!) Some of these breweries were creating world class beer. We certainly had world class beauty and plenty of hotel rooms, particularly in the shoulder and off-season, where people who loved craft beer or wanted to learn more about it could plan a get away focused on craft beer. We also had excellent value for these beercations, competitive with any craft beer destination in the country.
We discovered through our work on OceanCity.com that many of our local bars, restaurant, and hotel owners didn’t realize how good our locally produced beer was, how much of this great craft beer was being produced locally, and how valuable this resource was to their own businesses. We were hearing that “craft beer was a fad” and that women didn’t like craft beer. Ann started her career working in marketing for an airline thirty years ago. That airline had 10 shuttles a day between Washington Dulles and Boston. They entered into a marketing agreement with Jim Koch at Sam Adams to ONLY serve his craft beer inflight. 30 years does not a fad make!
In addition, 15% of all craft beer is consumed by women. Locally, at least 40% of the people in our breweries and brew-pubs are women. While they may not drink as much, you can’t say that women don’t like craft beer. And the burgeoning nature of the craft beer industry and the preference for beers with flavor, body and personality all pointed to one thing: Education! There is literally a beer for everybody. Low alcohol and served on ice, high alcohol and served in a brandy snifter to be sipped by a roaring fire. Thirst quenching, solid IPAs, award winning porters, coffee stouts, and fruited wheats. All are here and ready to be enjoyed.
Education is Key
Shore Craft Beer was formed and we started by hosting a “Beer Talk & Tasting” to present the state of craft beer nationally and then to give a local update. We invited the trade — hoteliers, restaurateurs, and bar owners — as well as the general public. After three successful events, we will now host a Shore Craft Beer Fest co-sponsored by the Ocean City Downtown Corporation and the Town of Ocean City. We will continue these Beer Talk & Tastings quarterly and invite all to participate. Come taste great beer, learn from the brewers, and find your “favorite beer.” You may also learn how to capitalize on this growing beverage trend and make more money and enjoy life more with locally brewed craft beer!
Together, our team at Shore Craft Beer and OceanCity.com have almost 50 years experience working in marketing, sales, and the restaurant and bar industries. Our goal is the make the Shore a Craft Beer Destination. Together with others in related industries, we will lead the way and ensure that our local breweries thrive, our farmers grow crops that are complementary to this industry, our bars and restaurants sell more locally produced craft beer, and our hotels offer craft beer packages so that craft beer drinkers within a driving radius of the Shore will have Beercations that offer access to our award winning beer and our world class beauty!
OceanCity.com launched Shore Craft Beer for this very specific purpose of celebrating our local craft beer and making the Shore a Craft Beer Destination! Many businesses and organizations joined us in our efforts and are helping to lead the way. The OC Hotel, Motel, Restaurant Association, the OC Downtown Corporation, Worcester County, Wicomico County, the Town of Berlin, Adams Radio Group, Delmarva Public Radio, and many others have helped our efforts. We thank all of you and look forward to working together to realize this dream of making the Shore a craft beer destination!