MILTON, Del. (May 30, 2023) – Dogfish Head Craft Brewery proudly introduces Asteroid City Lager, a crisp and nifty lager brewed in celebration of “Asteroid City,” a new film by Wes Anderson. “Asteroid City” takes place in a fictional American desert town circa 1955, when the itinerary of a Junior Stargazer/Space Cadet convention is spectacularly disrupted by world-changing events.
Inspired by the movie’s compelling and unique design aesthetic, Asteroid City Lager shares much more than a title with its namesake film. Just as “Asteroid City” is a rich and layered take on the typical science fiction flick, Asteroid City Lager provides a stratified, Earthy twist on a classic lager’s light and refreshing flavor profile.
Brewed with regeneratively grown pilsner malt, Tuxpeno corn malt and Zuper Saazer hops for subtle notes of savory corn and a whiff of wild blossoms and herbs, Asteroid City Lager was then finished with a mid20th century Pennsylvania lager yeast as a nod to the 1950s era during which “Asteroid City” takes place. Not to mention, the beer’s label – developed in collaboration with Wes Anderson, himself – features artwork centered on one of the film’s most eye-catching images; essentially, it is a billboard advertisement for a billboard advertisement.
“The magical, whimsical worlds Wes Anderson has created in his movies have been touchstones for our off-centered brand throughout the years,” said Dogfish Head Brewer & Founder, Sam Calagione. “From the playful and colorful design of our canal-front hotel, the Dogfish INN, to the vibrant and refreshing vibes of this Asteroid City Lager beer, Wes’ work inspires us, and this collaborative beer is a liquid celebration of this new frontier Wes and the entire team behind ‘Asteroid City’ have created.”
Focus Features will release “Asteroid City” in limited theaters in New York City and Los Angeles on Friday, June 16, expanding nationwide on Friday, June 23.
Asteroid City Lager will be available to enjoy during “Asteroid City” screenings at select Alamo Drafthouse locations nationwide, including those in New York City, Austin andDenver. For the perfect pairing, guests can attend one of the cinema’s “Asteroid City” Chili Supper Screenings, where a custom, pre-set menu featuring chili, hotdogs, grilled cheese, themed popcorn and Asteroid City Lager will be served. Tickets for Alamo Drafthouse screenings of “Asteroid City” are on sale now at www.drafthouse.com/show/asteroidcity.
In addition to Alamo Drafthouse, Asteroid City Lager will be available for purchase both on draft and in 4pk/16oz cans at Dogfish Head’s coastal Delaware locations, as well as at other regional retailers, like Eataly NYC Flatiron.