Beer Notes: Does Your Beer Define You
Does the beer you drink define you? This week on Beer Notes, we are exploring a concept called DUCP or the desire for unique consumer products. The DUCP is a concept that explores how consumers feel they define themselves by the products they purchase or consume. “As with almost everything in this society of conspicuous […]
Beer Notes: Dessert Beers – What A Treat!
For many, dessert and beer should never be used in the same sentence. This week on Beer Notes, we are discussing why craft brewers are defying this idea. Dessert is the sweet course eaten at the end of a meal and a nightcap, originally meaning a cap worn to bed to keep one warm, […]
Beer is growing, but we knew that
Seriously. Why aren’t you brewing?
Women and homebrewing
Although it isn’t a done deal yet, women increasingly are taking to craft beer. This has as much to do with the evolving perception of craft beer as it does the lifestyle that is attached to it for many. Introducing them to brewing merely is the next step. <br Language is culture. I think it […]
The upsides of brewing at home
This week Tony and Shawn (and surprise accidental guest Michael Buoni) talk about the Grainfather system for brewing at home and homebrewing culture generally in the run up to the National Homebrew conference in June. They also discuss the week’e beer news which includes more consolidation concerns, brewing classes and whether an all can festival […]