According to the significant amount of feedback we received on the most recent Shore Craft Beer Summit, people are pretty energized about the possibilities for the region going forward. In response to a number of requests, we’ve compiled this collection of resources to help you share the ideas we discussed with other stakeholders as you see fit. These are all the basics, but if you need any more resources (or further information on the resources we’ve provided) as always, just reach out and we’ll get you square.

Summit Presentation

During the summit we went through a lot of numbers and concepts, many of which you might only have been seeing for the first time.

Click Here to download a printable version of the full presentation.
Delaware Tourism Presentation
Maryland Tourism Presentation
Virginia Tourism Presentation

 

MAKE THE SHORE A CRAFT BEER DESTINATION!

DESIGNATE OCTOBER AS SHORE CRAFT BEER MONTH

We would appreciate EVERY municipality and county on the Shore designating October as Shore Craft Beer Month.  We have little time, so we have included a generic proclamation for you to use in getting your town or county government to make these proclamations.

Here’s the language:

PROCLAMATION

 

WHEREAS, (Location) is home to a growing number of locally sourced and produced craft beer; and

 

WHEREAS, the promotion of breweries and craft beer enhance our existing tourism industry, particularly in the shoulder and off-seasons; and

 

WHEREAS, (Location) applauds our craft brewers (list breweries and locations) for capturing the flavors of the Eastern Shore and for their influence in helping to birth a new tourism market that attracts thousands of new visitors to our towns; and

 

WHEREAS, we recognize that the craft beer industry contributes well more than Two billion dollars to the economies of Maryland, Delaware, and Virginia; and

 

WHEREAS, we recognize that for every dollar spent on local craft beer, 67% of that revenue stays in our local economy; and

 

WHEREAS, (Location) will host many local craft beer centered activities and events planned throughout October for the Shore.  (List craft beer focused events in your specific locations.)

 

WHEREAS, Shore Craft Beer Month is an opportunity to celebrate (Location’s) craft beer and the farmers, business and community leaders working to grow the industry including (list your leaders).

                                                                                                                       

NOW, THEREFORE, we the County Commissioners of (Location, State) do hereby proclaim October as Shore Craft Beer Month and encourage residents and visitors to support local craft brewers by attending the festivals and events throughout the month and drinking our local craft beers in our breweries, in our homes, and in our bars and restaurants.

                                                                                                                       

Executed under the Seal of the County of Worcester, State of Maryland, this x day of October, in the Year of Our Lord Two Thousand and Seventeen

 

 

Apps drive tourism

The Shore Craft Beer App is available for iPhones and Android phones. It encourages travelers to visit as many breweries on the shore as possible and to check in to win prizes. Prizes include things like tee shirts, gift certificates and brewery swag.

Click here to visit the app page on Apple.  Click here to find the app on Google.

   

Click Here to download the accompanying art.

Delaware has kicked off their own beer app that encourages people to visit the Beer wine and spirits trail. Participants win prizes upon completion as well.

Click here for their app store page.

Click Here to download the logo.
Links can be copied and pasted onto logos for easy promotional linking. If you have any trouble, or would like information on creating your own Shore Craft Beer Challenge Trail, reach out here.

 

THINK LOCAL, BUY DELMARVA CRAFT BEER

One of the exciting parts of the summit was the push to identify Del-Mar-Va as a craft beer destination. To that end, we’ve had logos developed that you can use to identify your restaurant or brewery as a place to drink local. The art can be made into coasters, bumper stickers, window decals or anything else that will improve the region’s profile. Contact us at Shore Craft Beer if you are interested in developing printing sponsorships or partnerships for printing branded stickers, coasters and other merch to promote drinking local.

For camera-ready versions of these logos, email amh@Maryland.com and we can send them under separate cover.

Craft Beer Summit Audio

Shore Craft Beer and Tourism Summit full audio

The following is a collection of audio presentations from the Shore Craft Beer and Tourism Summit, October 8th 2017. For more information, including downloadable .pdf’s of the presentations, please click here

Pictures!

We got a lot of great photos at the summit and even more at the Brews on the Beach festival. Feel free to use them as part of your promotional pushes for great local beer, or just to share socially as part of this growing movement across the Delmarva Peninsula.

Tony Russo
Author: Tony Russo

Tony Russo has worked as a print and digital journalist for the better part of the 21st century, writing for and editing regional weeklies and dailies before joining the team that produces OceanCity.com and ShoreCraftBeer.com among other destination websites. In addition to having documented everything from zoning changes to art movements on the Delmarva Peninsula, Tony has written two books on beer for the History Press. Eastern Shore Beer was published in 2014 and Delaware Beer in 2016. He lives in Delmar, Md. with his wife Kelly and the only of his four daughters who hasn't moved out. Together they keep their two dogs comfortable.

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