According to the significant amount of feedback we received on the most recent Shore Craft Beer Summit, people are pretty energized about the possibilities for the region going forward. In response to a number of requests, we’ve compiled this collection of resources to help you share the ideas we discussed with other stakeholders as you see fit. These are all the basics, but if you need any more resources (or further information on the resources we’ve provided) as always, just reach out and we’ll get you square.
During the summit we went through a lot of numbers and concepts, many of which you might only have been seeing for the first time.
MAKE THE SHORE A CRAFT BEER DESTINATION!
DESIGNATE OCTOBER AS SHORE CRAFT BEER MONTH
We would appreciate EVERY municipality and county on the Shore designating October as Shore Craft Beer Month. We have little time, so we have included a generic proclamation for you to use in getting your town or county government to make these proclamations.
Here’s the language:
WHEREAS, (Location) is home to a growing number of locally sourced and produced craft beer; and
WHEREAS, the promotion of breweries and craft beer enhance our existing tourism industry, particularly in the shoulder and off-seasons; and
WHEREAS, (Location) applauds our craft brewers (list breweries and locations) for capturing the flavors of the Eastern Shore and for their influence in helping to birth a new tourism market that attracts thousands of new visitors to our towns; and
WHEREAS, we recognize that the craft beer industry contributes well more than Two billion dollars to the economies of Maryland, Delaware, and Virginia; and
WHEREAS, we recognize that for every dollar spent on local craft beer, 67% of that revenue stays in our local economy; and
WHEREAS, (Location) will host many local craft beer centered activities and events planned throughout October for the Shore. (List craft beer focused events in your specific locations.)
WHEREAS, Shore Craft Beer Month is an opportunity to celebrate (Location’s) craft beer and the farmers, business and community leaders working to grow the industry including (list your leaders).
NOW, THEREFORE, we the County Commissioners of (Location, State) do hereby proclaim October as Shore Craft Beer Month and encourage residents and visitors to support local craft brewers by attending the festivals and events throughout the month and drinking our local craft beers in our breweries, in our homes, and in our bars and restaurants.
Executed under the Seal of the County of Worcester, State of Maryland, this x day of October, in the Year of Our Lord Two Thousand and Seventeen
Apps drive tourism
The Shore Craft Beer App is available for iPhones and Android phones. It encourages travelers to visit as many breweries on the shore as possible and to check in to win prizes. Prizes include things like tee shirts, gift certificates and brewery swag.
Click Here to download the accompanying art.
Delaware has kicked off their own beer app that encourages people to visit the Beer wine and spirits trail. Participants win prizes upon completion as well.
Click Here to download the logo.
Links can be copied and pasted onto logos for easy promotional linking. If you have any trouble, or would like information on creating your own Shore Craft Beer Challenge Trail, reach out here.
THINK LOCAL, BUY DELMARVA CRAFT BEER
One of the exciting parts of the summit was the push to identify Del-Mar-Va as a craft beer destination. To that end, we’ve had logos developed that you can use to identify your restaurant or brewery as a place to drink local. The art can be made into coasters, bumper stickers, window decals or anything else that will improve the region’s profile. Contact us at Shore Craft Beer if you are interested in developing printing sponsorships or partnerships for printing branded stickers, coasters and other merch to promote drinking local.
Craft Beer Summit Audio
The following is a collection of audio presentations from the Shore Craft Beer and Tourism Summit, October 8th 2017. For more information, including downloadable .pdf’s of the presentations, please click here
We got a lot of great photos at the summit and even more at the Brews on the Beach festival. Feel free to use them as part of your promotional pushes for great local beer, or just to share socially as part of this growing movement across the Delmarva Peninsula.