The first time I wrote about craft beer culture was nearly a decade ago, and it was about craft beer and cheese. The guy who billed himself as the “Beer Trekker” was having a beer and cheese pairing in the area and, because it was beer, I did a newspaper story on it for the Bayside Gazette. I recalled only being vaguely aware of Craft Beer. There were still rumors that a brew pub might open in Salisbury, but other than Dogfish Head, craft beer wasn’t an Eastern Shore thing. Still, the cheese aspect of it appealed to me, so I called up the Beer Trekker and did an interview.
I won’t comment upon the newspaper’s relationship to the Internet except to say that the archives don’t go back that far, but my takeaway from the conversation was that cheese paired better with beer than it did wine. While that isn’t 100 percent true (it’s an apples and oranges kind of thing) the conversation more than anything else, hipped me to the notion of craft beer a having a taste experience aspect. As craft beer exploded, I came to believe that the notion of pairing beers and cheese was a part of everyone’s life as it was mine. Although I never had too refined a palate I developed a deep appreciation for the flavor combinations and the possibilities they held.
When I came on as part of the Shore Craft Beer team and we were discussing themes for a talk and tasting event a cheese pairing seemed almost too on the nose, but as I asked around, apparently not a lot of people remembered my beer trekker story from 2007. Moreover, many of the brewers were real excited about the prospect. The folks at the Clarion Fountainebleau tend to be up for anything upscale and awesome and, just like that, the event was on. By the time we were ready to go we had nine breweries signed up.
What made the event a success from my perspective, besides the turnout, was that a number of restaurateurs and staffers from some of the better places in the area really enjoyed the event. As food pros, many of them knew how well craft beer and cheese could pair, but I don’t know how many understood how excited everyone else was about the possibilities. A lot of the brewers met a lot of the people who buy or might buy their beer and were able to give them one more selling option.
Beyond even that, many of the “civilians” who attended left with a brand new appreciation for the breadth and depth of beer flavors. To be honest, if you’ve read this far down a beer blog, you probably already are a convert, but a lot of people saw another way to think about craft beer. Think of it this way: By now, everyone of age who is drinking craft beer already has a reason. These talk and tastings are aimed at giving people who aren’t interested a new in to the craft beer culture, which is an important way to keep beer vibrant in the region.