When most people think of a craft beer drinkers they probably picture a guy in his 20s, 30s or 40s. What I’m going to guess they aren’t picturing is someone like me: a female in her 30s. Well, that’s all changing. The craft beer industry is seeing a more diverse craft beer drinking population, including a larger number of women drinking craft beer than ever before. According to Bart Watson, Chief Economist for the Brewers Association, women between the ages of 21 and 34 account for 15 percent of total craft volume. “Elementary, my dear Watson.”
As I started exploring craft beer about fifteen years ago, there wasn’t a huge female presence. You wouldn’t see a ton of women drinking craft beer or selling it, let alone brewing it. I was often one of only a handful of woman sipping on craft beer wherever I might be, as most women were drinking wine or a Cosmo (it was right in the midst of the whole Sex and the City craze), and if there were women drinking beer, it was usually that yellow fizzy stuff brewed in mass quantities.
When I would make a solo trip to the liquor store in search of craft beer I was often approached in liquor stores to see if I needed help, and not necessarily in a, “are you finding what you’re looking for” kind of way, more in a, “you know the wine and vodka section is over there” kind of way. It was insulting, and more than anything, it was kind of annoying. It also fueled me to learn about more beer, and encourage my female friends to stop saying “I just don’t like the way beer tastes.” I wanted to open their eyes – and taste buds – to the various styles of beer. I was determined to prove that wine drinkers can find a beer they like; Cosmo drinkers can find a beer they like, and those that love chocolate? I could definitely find a beer they’d like!
Clubs for women drinking craft beer
Now there are groups like The Pink Boot Society, Barley’s Angels, and Girls Pint Out, which I’m currently involved in by running the Delaware Chapter. These groups encourage women to hang out with like-minded women and talk beer, or just hang out and talk about everything and anything over a pint or two.