OceanCity.com, February 13, 2015, Tony Russo
Richard Pennington decided to act on his business impulse, for a change. It wasn’t unusual that he had a solid business idea, but he hadn’t before acted on one like this before. Standing at the crossroads of demand and opportunity, Pennington decided to launch Eastern Shore Brewz Krooz (the spelling is trademark-infringement related, not “cutesy”), a targeted tour bus to help people get efficiently and safely from brewery to brewery. The plan is to pick people up at their homes, or from their hotels, and return them safely after the tour.
Each tour will encompass three or four local breweries where participants will be given private brewery tours, have a sample of some of the brewery’s beer and generally get a sense of the regional beer culture. As he’s taken many of these tours himself, Pennington said he’s been so impressed by the dedication and the passion among the various brewers, it was something he felt like other people would want to experience as well.
“The whole idea is trying to educate people how hard it is,” he said of the physically demanding aspect of production brewing.