How do you choose your craft beer? This week on Beer Notes, we are discussing what attracts your attention and makes you shell out your hard earned dollars at your favorite craft retailer.

Recently, at the Shore Craft Beer Fest in Ocean City, Maryland, Tracy, a small, independent craft beer retailer told us what matters to her customers:  alcohol content, hoppiness, and the artwork on the cans or bottles.  Tracy’s customers preferred limited releases and price didn’t really matter.

For most of us however, the top reasons for purchasing a particular craft beer the first time are:

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