MILTON, Del. – Blood Bank of Delmarva is pleased to announce that the Blood for a Brew Tour is back with the Summer Kick Off scheduled for 5 p.m. to 8 p.m. Thursday, May 19 at Revelation Beer Garden at Hudson Fields.
BBD leadership decided to bring back the Blood for a Brew Tour in order to raise awareness of the need for blood during the difficult summer months similar to the inaugural tour in the summer of 2021.
All of the breweries and establishments from last year have returned, including Revelation, Dogfish Head, Big Oyster Brewery, Tall Tales, Crooked Hammock, Two Stones Pub and Camp Adventureland. All of the breweries helped BBD repackage the “pint for a pint” theme.
New to the fold this year is Liquid Alchemy Beverages. For the second year in a row, TD Bank will serve as the primary sponsor of Blood for a Brew.
Among other things, Blood for a Brew in 2021 attracted a new and younger demographic to BBD. Key metrics include:
- Almost 25% of donors were “first time” donors, double the amount of “first time” donors in mobile drives during the same time period (12%)
- The demographics were similar to other mobile drives in that 65% of donors were female and 35% male for the Brew tour versus 60% female and 40% male for all other mobiles
- Average age of donors was 9 years younger than other mobile drives during this time period
- 13 Blood drives were held over 12 weeks at 8 locations
- 298 units were collected, with more at the donor centers
- Program represented 10% of total mobile donors from June 1 – August 27, 2021
“We are so happy to partner again with our famous, local breweries for the Blood for a Brew Tour this summer,” said Patricia Killeen, Senior Executive Director of Blood Bank of Delmarva. “They raised so much awareness about the constant need for blood.”
“Perhaps most endearing of all, was the fact that when we reviewed last year’s campaign these breweries wanted to make sure we collected enough blood for hospital patients,” Killeen added. “And we cannot thank TD Bank enough for maintaining its sponsorship of Blood for a Brew.”
The Summer Kick Off will be preceded by a blood drive from 11 a.m. to 4 p.m. at Revelation Beer Garden at Hudson Fields, 29763 Eagle Crest Road, Milton, DE.
Click here to schedule or call 1-888-8-BLOOD-8.
Then, the fun begins at 5 p.m. and will include music by West of One Band and fare by Tipsy Flamingo Food Truck. Bring your own chairs or sit at the Hanger Beer Garden!
About Blood Bank of Delmarva: Founded in 1954, Blood Bank of Delmarva is a not-for-profit 501(c)(3) community blood bank with a simple mission: saving lives. The Blood Bank of Delmarva, a division of NYBCe, achieves its mission every day by providing safe blood and blood products to all 19 hospitals in Delmarva and relies on over 80,000 volunteer blood donors each year to ensure patients’ needs are met. The Blood Bank of Delmarva distributes over 130,000 blood products annually and operates four donor centers. Each year, the Blood Bank of Delmarva normally hosts over 600 blood drives. These blood drives would not be possible without the commitment of community organizations that volunteer to serve as sponsors or coordinators, which provides opportunities for blood donors to give blood and help patients in need. BBD is a New York Blood Center Enterprises affiliate and a member of AABB and ABC. For more information, please visit delmarvablood.org or follow us at facebook.com/delmarvabloodbank.
